Echo is an international market research company dedicated to providing sound, objective insights to help demonstrate impact, improve performance and support transformation ahead.
Expert Witnesses on reputation, Echo has supported over 700 clients spanning all sectors since its inception in 1989. Echo Research has the rights and ownership of Britain’s Most Admired Companies Study.
BRITAIN'S MOST ADMIRED COMPANIES TEAM
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Sandra Macleod
Group CEOExpert Witness in Reputation and cited as 'among the 100 most influential people in PR’, Sandra founded the company in 1989. Sandra is Ambassador to the International Integrated Reporting Council, and was awarded the Page Distinguished Service Award for contribution to the profession in 2018.
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Giulio Vernaccini
Research Director
Giulio is a reputation research specialist who has worked with some of the world’s leading companies across diverse sectors. He provides actionable insights that inform strategic decision-making, enabling organisations to enhance their corporate reputation and strengthen stakeholder engagement.
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Charlotte Gowen
Research Executive
Charlotte holds the MRS Advanced Certificate in Market and Social Research and is responsible for the day-to-running of the Britain’s Most Admired Companies study.